Have you wondered how you can apply Behavioral Science to generate deeper insights to inform strategic decisions?
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Customization, personalization, inclusion, purpose, machine learning and data: beauty marketers need to master these megatrends as they look towards the future. Indeed, these are key themes we covered last week in our WTF: What The Future event on BEAUTY in New York City.
Our keynote speaker, David Klingbeil, Global Insights Manager for Luxury and Beauty at Google, outlined beauty shopper insights for Gen Z from Google and YouTube, how to use data to build better creativity in the Age of Machines, and how brands can use data to customize beauty consumer experiences.
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Expert Panel: Heijin Lee, Anastasia Garcia, Alicia Yoon, Kristy Click
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The keynote was followed by an expert panel moderated by Ipsos' Oscar Yuan. Heijin Lee, Assistant Professor of Social and Cultural Analysis at New York University; Anastasia Garcia, a fashion photographer and body positivity advocate; Alicia Yoon, a Korean skincare expert and founder of Peach and Lily; and Kristy Click, a client partner at Ipsos with 25 years of beauty expertise discussed where brands still need to catch up on inclusive beauty, how and why K-Beauty is driving the industry, and kinds of technology that will change our beauty routines.
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Highlight reel from WTF: What The Future Beauty
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But we did more than talk! We showed more than 100 attendees exactly what inclusive beauty looks like with a surprise runway show straight from New York Fashion Week, with models wearing fashions from inclusive brands, featuring Universal Standard x Rodarte.
Be sure to check out What The Future or contact your Ipsos contact for a print copy. Plus, you won't want to miss our next issue coming in late November on GENDER, followed by MONEY early in 2020.
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