The social media conversation around Korean beauty (K-beauty) spiked in April. It had nothing to do with a new snail treatment.
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What the Future

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What do boy bands have to do with beauty?

The social media conversation around Korean beauty (K-beauty) spiked in April. It had nothing to do with a new snail treatment.

Kristy Click’s WTF Beauty article looks at the social conversation around K-beauty. Among her favorite beauty products, are mascara which amplifies her eyes.

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Kristy Click is a Client Officer at Ipsos

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Our latest What the Future report explores several market forces creating seismic shifts in the cosmetics and personal care industries. Ipsos surveyed some 19,000 people around the world to mine their attitudes on these changes and spoke to top industry executives about what these insights mean for the future.

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